September 26th 2017
What Is email marketing strategy? Personalized Communication for Open Horizons
What is email marketing strategy?
Many current and aspiring business owners ask themselves this question especially when looking for new ways to reach growth markets. Email marketing is one of the most effective ways of reaching new customers and creating new networks. This is because email is highly personal and connects the recipient directly to the sender. As a business you may not have the greatest following on social media. You may not have millions of dollars to pay for a prime office or store location in the middle of Manhattan. You may not even have the monstrous budget that most blue chip companies have to advertise on print and audio-visual media. What you may have is email addresses and that’s enough to get you started.
Statistics show that email marketing has some of the highest return on investments of all marketing strategies.
A Data Driven Email Marketing Strategy Ensures You Reach All Your Consumer Prospects
With an effective email marketing strategy your business should be able to achieve the following;
Segmentation of your customers thereby developing a customers’ list that you can use to reach each customer individually. Segmentation is important especially when you have thousands of customers you need to talk to and it wouldn’t be practical to tailor a different email for each one of them.
Scheduling your email service to the level of flexibility that your customers...
September 26th 2017
Guidelines on Selecting Top Email Service Providers
As the email continues to grow in terms of capability and complexity, so does the potential for email marketing. Technological progress has meant that the mail can be automated to re-engage the disengaged and nurture prospects linked to the buying process. Analytics related to the email can be deep, rich and actionable. However, the growing complexity also means that choosing from the many email service providers is also increasingly more complicated. As a marketer, since your email program goes beyond mere email, it is important that the email service provider (ESP) you choose must fit the needs of your company now and in the future. This article is intended to offer a baseline of information on ESPs, which we feel represent the best in the industry, regardless of the size. Once you have determined the needs of your company, this article will help you determine the feature to look out for in choosing a reliable ESP.
Considerations when Choosing Providers of Email Services
The first important consideration when looking for a reliable ESP is determining the right-sized ESP for the needs of your company. Even before you commence the ESP selection process, it is prudent for you to conduct a reality check to determine your email service needs. Some marketers end up attracted to top-tier enterprise ESPs due to the whistles and bells as well as brand recognition, without putting much effort to conducting an internal operational...
September 08th 2017
What Is Email Marketing and How to Get it Right
For many years, companies have found innovative e ways of advertising their products and attracting new customers. In the recent past, e-mail marketing has grown in its popularity as an innovative and effective marketing tool. However, the concept of what is email marketing still remains elusive as no unified definition exists. Nevertheless, when contemplating a definition of e-mail marketing, we should consider the elements of email and marketing. Essentially e-mail marketing implies the act of sending out emails to customers, both existent and prospective, with the goal of influencing their action towards the company brand or specific products and services. Some types of e-mail marketing campaigns, based on the goals served, include:
Retention email sent to existing customers
Direct email, sent to prospective and existing customers
Email placed ads, which are marketing adverts placed within emails sent by others.
In general, implementing an effective e-marketing campaign involves various tasks like creating a permission-based list of recipients, managing the email list, identifying the proper content for segmented lists, delivering the message, and assessing the progress and outcomes of the campaign. In this article, we explore the attributes of good email marketing by looking at email marketing best practices, as well as services and agencies critical to effective e-mail marketing.
Email Marketing Prospects