September 07th 2017
Guidelines on How to Write a Marketing Email Example
The use of email marketing as a strategy for reaching and converting potential clients has grown significantly over the past few years with various fancy functionalities being used by brands to create attractive emails. However, there is growing consensus among marketing professionals that a well-written, plain text marketing email can perform just as well as, if not even better than, a highly designed marketing email with tons of whistles and bells. The argument here is that no matter the fanciness applied to your email design, in the absence of well-written content, your subscribers are highly likely to stop opening them, and even begin deleting the messages. This leads us to the question of how to write a marketing email example that guarantees high open rates and that persuades the client to act on the message. In this article, we explore some key copywriting best practices that you ought to apply to the subject line of your email, as well as on the body of the marketing email itself.
Excellent Subject Line for Email Marketing Examples
A critical part of writing an effective marketing email is getting the subject line right. In other words, the subject line, being the gatekeeper of your mail, influences the likelihood that your audience will open the email. No one will open your emails if the subject line does not pique their interest. I have come across numerous email marketing examples, with one sent by OpenTable,...